A Matilda Djerf Inspired Summer

Meet Matilda Djerf- social media mogul and beloved dog mom- who has quickly become the face of this summer’s style inspiration. 

Effortless, simple and chic, the Swedish fashion designer, who created her own sustainable clothing brand in 2019, Djerf Avenue, has been at the top of our fashion watch list for over a year. 

Known for her 90’s inspired blowout hairstyle, silky pastel dresses and sun-kissed linen beach looks, her style, which she broadcasts for over 2 million Instagram followers, can only be described as European summer meets coastal grandmother meets Mama Mia chic. 


If you are looking to live out your own Matilda Djerf summer dreams, here are a couple of our style tips to help you emulate her fairy princess, tanned goddess look: 


Matilda is all about the effortless, yet classy look. Her button downs, which she pairs with maxi dresses, lightweight linen pants, or even a swimsuit, have become an essential, if not crucial, component of her everyday style. Choose a muted monochrome, striped or pastel color to pair with your favorite shorts, skirts and dresses. 

What’s so perfect about this look is that it can be found basically everywhere. If it’s not already in your closet, you can easily find the perfect, (and inexpensive) oversized button down at Goodwill or Depop. As well, brands such as Zara, Aritzia and Réalisation Par will never disappoint you with a solid button down. 

Whether you chose to tuck it in, leave it open or even wear it oversized, have fun and play around with this timeless button down trend! 


While Matilda may be infamous for revolutionizing the button down with any look, she has also done her fair share of recasting silk as a staple in everyone’s closets. Comfortable, breathable, and lightweight, silk is an essential for your summer wardrobe. Try mixing in a silk maxi skirt, flowy front tie top, or full body dress for a flirty yet classy flare!


By now you’ve probably noticed that Matilda is a sucker for muted and monochrome colors. While she prefers to keep things simple, straying away from bold and bright patterns, she never fails to amaze us with her fun and colorful accessories. Whether it is a playful headband, or vibrant handbag, even a patterned phone case, Matilda does not mess around when it comes to a stylish statement piece.

While we may not all have access to a private island in the Mediterranean (yet), with just a few simple style tips, you can easily channel our inner Swedish fashionista this summer. So what are you waiting for? Start scrolling through Matilda’s Instagram for all the inspiration you need!​​

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