Every year there seems to be a new fad or anthem for the summer season. We lived, (and survived) through the One Direction fandom craze of 2010, the rise and fall of Carly Rae Jepson’s “Call Me Maybe”, the hype of the Twilight series, and the Kardashian, selfie-obsessed, influencer era. Over the last three years, beginning in the summer of 2019, the Hot Girl Summer has stuck with Gen Z and Millennials as the summer rulebook by which to live by.
The term “Hot Girl Summer”, originally coined by the global music sensation, Megan Thee Stallion, has been ingrained in Gen Z and Millennial vocabulary since the release of Megan's album in 2019.
According to a tweet from Megan on July 17, 2019, being a hot girl, and subsequently having a hot girl summer, means being “unapologetically you”, being confident”, “living your truth” and “being the life of the party”. Bottom line, the idea behind the trend is to embrace your inner (and outer) beauty, to live confidently, to support women, and to do what makes you happy. The trend, which squashes misogynistic views of what it means to be a “good or proper woman”, has continued to gain popularity across all social media, becoming a standard to live by not only for the summer season, but all year long.
Now three years later, the Hot Girl Summer mentality is still thriving in Millennial and Gen Z social culture. The vague nature of the term has contributed to its sustained popularity throughout major changes in pop culture trends and styles. This summer, influencers on Tik Tok and Instagram have added their own spin on the Hot Girl Summer. While the objective itself essentially remains the same: to have fun and live your best life, the idea has taken a mental health focus and personal transformation spin on Megan’s original anthem.
THE HOT GIRL WALK:
The hot girl walk, now an essential component of the Hot Girl Summer, was revolutionized by Tik Tok influencer Mia, who goes by the handle @exactlyliketheothergirls.
While also (intentionally) loosely defined, the hot girl walk consists of a four mile outdoor walk, combined with a motivational or inspirational playlist or podcast of your choice. Rather than a focus on weight loss or external benefits, the idea behind the walk is to encourage positive thinking, gratefulness and a focus on personal growth.
@exactlyliketheothergirls Reply to @666mjcksn666 follow to stay on non-toxic tik tok! There are a lot of new friends so this needed a redo #hotgirlwalk #fitness ♬ original sound - Mia
HOT GIRLS IN THE KITCHEN:
Food influencers Emily Mariko and Bria Lemirande have popularized summer recipes that fit perfectly into the new and improved Hot Girl Summer vision. Emily’s easy-to-make salmon and rice recipe, which received over 30 million views, and Bria’s cowboy caviar have become a staple meal for every girl this summer. Through their easy to make, healthy and inexpensive recipes, both food influencers have encouraged their followers to take action in their own health journey, prioritizing their own personal happiness both in and outside of the kitchen.
Best lunch of the week!♬ original sound - Emily Mariko
HOT GIRLS BREAKING BARRIERS:
In the last year, female Tik Tok influencers and users have continued to encourage women to themselves first and foremost. Along these lines the activities of journaling, as a means of goal orientation, self-reflection and personal growth, as well as dressing for the female-gaze, setting a mindful morning routine and encouraging females into largely male dominated spaces has added to the new Hot Girl Summer agenda.
Through social media, women have documented their career journeys in the male dominated fields of Tech, Finance and Law as well as within the gyms community and other spaces typically associated with men. Through social media, women have documented their career journeys in the male dominated fields of Tech, Finance and Law as well as within the gyms community and other spaces typically associated with men. Tik Tok Influencer and Pepperdine University Law student Christina Stratton (@christinastrat) has documented her journey breaking down traditional fashion standards in the professional world. As well, recent Brooklyn Law School graduate, Callie Wilson (@okcallie) found her passion for Tik Tok by recording her journey as a woman in law school, encouraging other young women to follow their passions all while honoring their femininity.
could never claim to be Elle Woods, but here’s a lil about me if ur new here 🤪💕❤️♬ original sound - nicolette
Female empowerment, encouraged through social media, has become the backbone of the Hot Girl Summer, creating an all inclusive space for women to continue to enjoy themselves and appreciate the strong and powerful women around them!
So with that being said, take a hot girl walk, try a new recipe, elevate your closet, spend time with your girlfriends and enjoy your Hot Girl Summer!